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The Importance of Responsive Web Design

What is Responsive Web Design?

Responsive web design is a framework and approach to web design that is aimed at giving the user the most optimum experience when they visit a site on any portable device. Having a responsive website means that the user no longer has to zoom in or out or scroll left and right to see the relevant content within the sites page.

Benefits of Responsive Website Design.

Recent research has shown that over 80% of smartphone users in the UK have used a search engine such as google to search for information whilst on the move. With 30% of all traffic now coming from a mobile device (smartphone or tablet) responsive web design is something that cannot be ignored anymore.

The Proof?

It’s easy to claim that tablets and smartphones will take over, or, be the future of the web scene, but Ofcom’s recent findings which are specific to the UK tend to back this theory up.

With statistics like these it’s clear that the future does lie increasingly with smartphone and tablet use. With the arrival of Smart Watches and Smart Tv’s, having a m. or mobile only version of your desktop site will simply not be good enough.

Search Engine Optimisation Benefits

Google announced a change to their algorithm in April 2015 which meant that responsive sites, or sites that were mobile friendly were looked upon more favourably, penalising sites that aren’t responsive.

Google favours responsive websites as it allows its agents and bots to index changes to the website much more quickly, which naturally will help your website climb when you’re constantly posting and publishing new content.

Have you seen a decline in sales or visits?
Not sure what it is you need to do to avoid been penalised by Google?

If your website isn’t mobile friendly, don’t worry. Get in touch with us below and we can talk you through the options for moving to a responsive website.