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Search Engine Optimisation: On-Page vs Off-Page

When it comes to optimising your website there are many factors that play a major part in helping your website perform to its best. We’ve outlined below three on-page and three off-page techniques that can make a real difference to your website rankings!

On-Page SEO

On-page SEO refers to the parts of a website that influence where you rank on each of the search engines.

1. Optimisation of your title tags and META descriptions

Title tags and META descriptions are considered to be two of the biggest on-page elements for strong SEO.

Title tags tell the search engines what your page is about, and it strongly impacts search engine rankings. Meta descriptions are short page descriptions displayed in search results and are normally limited to 140-160 characters. These tell the visitors what your page is about, META descriptions can impact click-through rates.

2. Optimise your Page Content

It’s important to make sure your content is structured in a way that search engines can easily crawl and accurately interpret, whilst also making sure that it’s clear and easy to read for the end user too.

Your website content should always appeal to actual users first, and search engines second. Try writing your content as if you were writing an article for a magazine or newspaper.

3. Locally optimise your pages

Google over the years and in more recent times has got a lot better at figuring out the location of a user so it can provide relevant local results. This means whilst it doesn’t need much help, it’s still worth looking at the following things:

Off-Page SEO

Off-page SEO is often thought of as a way of attracting visitors to your site, this normally involves activities you complete off of your website.

1. Social Media

Social Media is a good platform for promoting your blog. Social networking sites like Facebook and Twitter are a good way of grabbing traffic It’s best practice to have social sharing buttons on your blog, so that readers can easily share your posts with others.

2. E-Marketing

Whilst E-Marketing isn’t seen as popular as Social Media or other off-page techniques, it’s still a good way of driving traffic to your website. E-Marketing tends to be more popular with E-Commerce based websites, that can regularly send out Cammpaigns to users who have previously bought items from them. If a campaign is done correctly, it can see a significant increase of click throughs, an increase in traffic which effectively means an increase in business.

3. Online/Offline News Items

We know that content creation and regularly updating is number one in terms of Search Engine Optimisation. It’s the best method of earning website credibility and a good way to drive more traffic to all of your website pages. The more unique, helpful and relevant content you produce, the more search engines like Google will favour you.

Whilst there’s no written rule as to how often you should update your content/blog, you should update it as often as possible, whilst at the same time making sure what your writing is of the highest quality and would be regarded as beneficial for potential visitors.

A well executed off-page SEO strategy will reap many rewards and benefits for your website

Which one do I need?

There’s no clear winner when it comes to on or off page SEO. It’s vital that both of these strategies are thought about prior to the development and then implemented correctly.

Your first concern is to get your on-page SEO correct so that all relevant search engines can understand and determine what content you have and then when you have enough high quality content published, to start thinking about various off-page techniques that can give you that extra push.

We’re here to help!

Not sure what it is you need to do? Have your rankings taken a turn for the worse? Get in touch with us below and we can talk you through the various options we have to help you climb the Google ladder!