For the less technical-savvy, Responsive Email Design is an email or e-shot campaign that has been designed to view perfectly across all devices, whether you open emails on your desktop or iPhone!
More than 50% of emails are now opened on handheld devices! If your emails and e-shot campaigns aren’t responsive, then you are catering for the minority!
According to a recent survey, over 51% of email opens occur on mobile devices with people checking their phones an average of 150 times a day. The survey showed that if the email hadn’t been optimised for handheld devices and wasn’t easily viewable, over 80% of recipients hit the delete button!
3 seconds is all it takes to make a first impression, within those 3 seconds a user will decide whether to read the email or delete it without further thought. If receiving the email on a handheld device, upon seeing that the email or e-shot is responsive, 21% more people will read further down than would have done had it not been properly optimised. Around 63% of people have more confidence with the product or service on offer if they can see the email or e-shot has been professionally designed.
We live in a time-poor society, emails aren’t just read on a desktop, and people pick up emails whilst walking down the street, waiting in a queue in the supermarket or whilst sat on the tube or bus. It’s much harder these days to capture people’s attention in such a small amount of time. It’s therefore important to do everything possible to ensure you grab people’s attention with a bold statement and a cracking design within 3 seconds.
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*Statistics provided by Litmus Software