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Instagram hits 400M monthly active users

Instagram, the photo-sharing network announced on Tuesday (22nd September) that its reached the 400 million monthly active user mark, up from 300 million just nine months ago.

The Facebook-owned company said more than 75 percent of those active users currently live outside the US. The company also reported more than 40 Billion filtered photographs have been shared on its site since it launched back in October 2010.

Recent changes by Instagram have also made the platform much more appealing to users and advertisers, with the introduction of adverts in timelines and a move away from the enforced square crop by allowing landscape and portrait content to be shared.