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Search Engine Optimisation (SEO), York

Search Engine Optimisation (SEO)

We all go to Google, or other search engines, to find products or services that we need. When we don’t know a product, service or organisation by name we use keywords to find what we are looking for. Search engines will display results in the order in which they believe are most relevant to your search query.

Search engines don’t take kindly to shortcuts and their interest is to ensure that they deliver quality websites with relevant information each time a user searches for something.

Our SEO specialists based near York, are seasoned industry experts and have optimised websites for everything from small campaign driven pages through to e-commerce sites selling thousands of products.

We’ll work with you to develop a monthly plan of activity and each month you’ll be provided with a report featuring the statistics and figures you need in order to make informed decisions on the next steps.

Technical

Every Search Engine Optimisation (SEO) campaign we undertake starts with ensuring your website is up to scratch. This means ensuring your website is built correctly to industry standards, ensuring it is accessible regardless of what device it’s being viewed on, that pages are served within seconds with minimal loading time and that your website is fully geared up for the surge of website traffic we’re about to push your way!

On-Page

seo-blockSearch Engine Optimisation (SEO) isn’t just about your keywords and what you are doing to reach the top of google, it’s equally as focused on what your competitors are doing on a regional, national and international basis. There is a huge amount of competition out there and we are fully focused on keeping your website ahead of the game.

Deciding on your keywords is only the start. Mercury Web Design, based near York, interrogate your keyword and your competitors’ websites, as well as the online market to really drive your website higher up the rankings.

There is a science to SEO, which we will explain in layman’s terms upon advising you on the most suitable SEO strategy for you, ensuring you understand what we will be working on behind the scenes of your website.

Content

Content is king, and without relevant and up-to-date content on your website, optimising your website for maximum results would be a tall order.

Whether it’s re-writing the content on your website from scratch, or just tweaking it so it’s improved for optimisation, our team of professional copywriters will cover all bases.

Activity ranges from blog writing and management of your social media, through to ensuring your keywords are continually competitive and react quickly to changes your competitors are making to their websites and SEO strategies.

A Few Stats

socialmedia

1.7 million
social media reach
YIBC
social media reach in 3 days

audience

44%
audience increase
Cartwright & Butler
audience increase in a 20-day campaign

competition

1,256
competition entries
Vangarde Shopping Park
competition entries in 12 days

uniquevisits

72%
unique visit increase
Prospect Shopping Centre
unique visit increase in October 2014
compared to October 2013
We know what we’re talking about!

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