In 2010, Google announced that page speed would impact your website ranking. This actually refers to the time a visitor has to wait until your page is completely loaded. On average, a page roughly takes 5-7 seconds, whilst the ideal load time is around 3 seconds or less.
A badly designed website can be the cause of slow loading times, chances are potential customers will just close your website and visit a competitor. A slow page load is penalised by the search engines and has an impact on your ranking, both on mobile and desktop devices. Google states:
“A search result for a resource having a short load time relative to resources having longer load times can be promoted in a presentation order, and search results for the resources having longer load times can be demoted.”
So, there are a few factors you should focus on to improve your page speed.
Everything improves when your site loads faster.
Google looks on you more favourably and tends to rank you higher. Users are happier, Bounce rates decrease, Conversion rates increase and you generally make more sales!